Mission and Strategy

The Company’s mission and strategy

Mission:

Building of the leading brands in personal care and color cosmetics

The Company’s values:

· Leadership

· Honesty

· Focus on results

Key parts of the Company’s strategy:

1. Successful marketing

· Customer-centric marketing

· Concentration on successful products

· Growth in core product and geographical segments

2. Leadership in distribution

· The Company’s brands are represented at 100% of suitable points of sales

· Long-term and mutual beneficial relations with the Company’s partners

· Well trained and result-oriented sales force

3. International level HR